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The Pros and Cons of Offering HVAC Service Coupons

As an HVAC company, you're always looking for ways to grow your client base. One of the best ways to reinvigorate your business is to offer coupons. We're going to share with you some of the pros and cons of offering these spectacular discounts. That way, you can decide if they're right for your HVAC business.

The Various Pros of Offering HVAC Service Coupons

A big advantage of offering HVAC coupons is that they allow you to steer their buying decisions. For example, you can offer a coupon for any product that you have an excessive inventory of. This will help you to sell off that excess inventory to make room for other items.

When it comes to investing in a new HVAC system, customers are always looking for ways to save money. But, many people want to save money instead of realizing the end cost. You can offer service coupons on your higher-end systems. This can help direct more customers to invest in them. This can mean more profit for your business due to higher sales of higher-priced items.

Coupons are a great way to spread the word about your business to new customers. Many will call an HVAC professional who they can get a discount from over others who don't offer a discount. This helps to give you a slight advantage over your competitors to attract new customers.

Another advantage of service coupons is that it allows you to connect with new customers. This is especially helpful on social media. You can have them like your page and stay connected for future coupons and business updates. Think of these service coupons as a hook to reel in prospective customers for your email list. You can continue to reel them in to sell your HVAC services.

The Various Cons of Offering HVAC Service Coupons

One con of offering HVAC service coupons is that they can be a bit confusing for your HVAC professionals. It can create confusion when they are trying to figure up bills for customers. If your system doesn't allow for programmed discounts, it can be quite irritating.

Another con of using service coupons is that they can cannibalize some of your revenue. All HVAC professionals have loyal clients that will call them for all their HVAC needs. When these customers get access to service coupons, you lose some revenue that you had.

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If you have any questions, we’re here for you. We strive to go above and beyond to service our customers. We strive to foster close, ongoing relationships with HVAC contractors. We want you to help grow your business. While offering quality HVAC equipment and parts, we give needed advice and expertise.